Born from Clint Eastwood’s inspired vision and unwavering commitment to conservation and sustainability, Teháma is a last of its kind locale on the California coast with only 90 homesites—60 of which have already been sold. With Teháma bringing to market its final phase of developer homesites, Wicked+ was tasked with re-positioning the community and carrying out a holistic marketing campaign, from website to digital advertising to on-site events.
Wicked+ has produced several videos to capture the spirit of Teháma and communicate the Teháma lifestyle, complete with five-star luxury, wellness and Carmel’s thriving natural ecosystem.
With intent to appeal to today’s future-minded high-net worth individuals, Wicked+ created Teháma’s new brand identity and positioning. From a palette derived from native Carmel Stone to a new logo that captures the beauty of fleeting moments shared on the land, Teháma now has a brand that will endure generations.
Wicked+ designed a complete suite of sales and marketing collateral for Teháma, reflecting the evolution of the brand identity and story. All materials strongly speak for the brand in concept, look/feel and content.