Unapologetically favoring minimalism in a marketplace that rewards multiplicity, Walter Sky offers a purposefully limited and polished collection of everywhere apparel for an anything-but-basic life. Each piece, meticulously researched and developed, calls on high caliber fabrics and a careful construct to shape an essential skin, fueling the fearless pursuit of your dynamic lifestyle.
Wicked+ worked with Walter Sky founder Nathan Andersen to discover the roots of the brand and write the story of Walter Sky, from its guiding tenants to its tribe to its vision for the future. This brand book is expected to influence internal operations as well as ongoing marketing efforts including the brand’s website, content platforms and advertising.
From the desert landscape of Alabama Hills to the chaotic streets of Ho Chi Minh, Wicked+ directs photography that conveys a life truly without bounds, both enabled and encouraged by the Walter Sky wardrobe.
Wicked+ is developing Walter Sky’s full content strategy, from published Field Notes to social media across multiple channels. Instagram is the pre-launch focal point of the brand’s ethos and aesthetic.
Wicked+ leads public relations efforts for Walter Sky and landed the brand’s first media coverage as it prepares to launch—a 4-page spread in South Bay Magazine.