WICKED+
Work Clients Studio Contact

Strategy and storytelling for hospitality and residential.

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Brand work that fills rooms, sells residences, and sets pricing benchmarks. We help build belief — among buyers, neighbors, brokers, and stakeholders.

27 days
Shore House at The DelComplete sellout after public launch.
$150M+
Cello Tower, Las VegasSales before groundbreaking.
No. 1
Secret Bay, DominicaTravel & Leisure Caribbean, four of five years.
Two Keys
Michelin 2025Inaugural Caribbean class.

Fifteen years of work across the U.S., Mexico, Central America, and the Caribbean — spanning ground-up developments, branded residences, and culturally significant communities.

Current & recent. Selected.

Eleven projects shown
01Ongoing
Resort — Caribbean
Secret Bay
Dominica
02Prado Group
Residential — Adaptive Reuse
Presidio Highlands
San Francisco
032024
Residential — Waterfront
Olara
West Palm Beach
042024
Conservation — Lodge
Trinchera Reserve & Lodge
Colorado
05Sold out — 27 days
Residential — Branded
Shore House at The Del
Coronado, California
06$150M+ pre-groundbreaking
Mixed Use — Repositioning
Cello Tower
Las Vegas — Symphony Park
07Hilton — Ongoing
Resort — Branded Residences
Waldorf Astoria
Punta Cacique, Costa Rica
08Michelin One Key
Hotel — Boutique
Orli La Jolla
La Jolla, California
092024
Resort — Campaign
Sunriver Resort
Central Oregon
10Archive
Resort — Wine Country
Montage Healdsburg
Sonoma County, California
11Archive
Hotel — Boutique
The Harland
La Jolla, California
+ Archive
More on request
Ritz-Carlton L.A. LIVE, Pendry W. Hollywood, Park Elm, Yerba Buena, Treasure Island.
— Select clients & partners —
Blackstone
Curio
Waldorf Astoria
AECOM
BDT Capital
Starwood
Lowe
Wilson Meany
Carmel Partners
Four Seasons
GEMS Holdings
Jay Paul
Essex
Maximus
Montage
NAVA
Sterling Bay
The Wolff Co.
Coraltree
MSD
Ritz-Carlton
Ohana
Pendry
UDR

How we work. Three principles.

01
Whoever tells the best story wins.
A brand narrative — executed thoughtfully — is what leads a prospect to choose your offering over every other. We unearth what is most special and true about a place, then build the verbal and visual platform around it.
02
Partnership is the work.
Collective strength through continuous collaboration. We lead when we should and listen when we should. Egos do not get in the way of the work or the relationship.
03
Strategy drives design. Always.
We never make creative work for its own sake. Every decision is built with our eyes on driving demand and pricing power. The awards are downstream of that — never the goal.

What we do. All of it, in-house.

Strategy & Research

  • Market & competitor analysis
  • Demographics & psychographics
  • Mapping & location analysis
  • Brand positioning & archetypes
  • Naming & verbal identity
  • Brand guidelines & architecture

Creative & Content

  • Copywriting & messaging
  • Advertising creative
  • Print & digital collateral
  • Brochures & pitch decks
  • Signage & floor plan branding
  • Scale model production

Marketing & Media

  • Digital strategy & media buying
  • CRM, email, omnichannel
  • Social, content, editorial
  • Public relations & events
  • Website design & build
  • Analytics & reporting

The studio. Two brothers. A deep bench.

Wicked+ was founded in 2011 by Brian and Colin Cooley. Brian leads as President. Colin leads as Chief Creative Officer. Behind them sits a full-time team of strategists, designers, writers, publicists, and developers who treat every client as if it were their own venture.

We are based in Hermosa Beach, California, and work with a small number of clients each year — by introduction or invitation.

Brian Cooley
Co-Founder — President
Leads agency strategy, growth, and client relationships. Former advertising executive and Series 7 municipal bond broker.
Colin Cooley
Co-Founder — Chief Creative Officer
Leads creative development across all platforms. Former litigation attorney and accomplished ultra runner.
Kate Schillace
Executive Creative Director
Eight years previously leading creative at The Agency. Named by HousingWire among the most influential marketing minds in luxury real estate.
Sarah Stone
Managing Director — Client Strategy
Twenty-plus years in brand and business development. Formerly VP Marketing at NAVA Real Estate; thirteen years at The Mark Company.
Mitch Johnston
Director — Brand Strategy & Content
Brand strategist and writer. Formerly Head of Strategy at Casetta Hotels and Creative Director of The Garland.

What are you building?

New Business
colin@wickedplus.com
brian@wickedplus.com
Studio
Hermosa Beach
California
Press
press@wickedplus.com
Follow
@wickedplus
Wicked+ — Est. 2011 — Hermosa Beach, CA
© 2026 Wicked Group LLC

Wicked+

  • About
  • Projects
    • Victory Ranch
    • Secret Bay
    • Villa Carlotta
    • The Harrison
    • Terranea
    • Walter Sky
    • Tributary
    • The Residences at Rolling Hills Country Club
    • Fort Young Hotel
    • OLiVE DTLA
    • Wolf & Shepherd
    • Openhouse
    • Teháma
    • transparency in coverage
    • Wicked Single Page Test
  • Services
  • Clients
  • Contact
  • About
    • Victory Ranch
    • Secret Bay
    • Villa Carlotta
    • The Harrison
    • Terranea
    • Walter Sky
    • Tributary
    • The Residences at Rolling Hills Country Club
    • Fort Young Hotel
    • OLiVE DTLA
    • Wolf & Shepherd
    • Openhouse
    • Teháma
    • transparency in coverage
    • Wicked Single Page Test
  • Services
  • Clients
  • Contact