WICKED+ a general store


In 2011...

WICKED+, the agency, opened up WICKED+, a general store. The accidental retail store was born from people walking into one of the agency's offices on Pier Avenue in downtown Hermosa Beach thinking it was a store and wanting to buy what they saw. The two founders of WICKED+, Brian and Colin Cooley, began reaching out to the brands they liked and filling their office with their products. Today, the store carries an array of lifestyle goods, from men's apparel and hats, to home goods, barware and coffeeware, to books and cards. The common thread being well-designed goods, all with a story to tell. 


145 Pier Avenue, Hermosa Beach, California
M-F, 11-7; S-S, 10-5